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THE CHALLENGE

Design National Park landmarks that are simplified forms which are also distinct.

This project was filled with wonderful challenges. The initial mockups were strong aesthetically but didn't hit the right "National Park" notes. After throwing a lot of spaghetti on the wall, we finally reached a visual family of assets that had sticking power. 

ZionHeros_Medallion.jpg
ZionHeros_HorizIllustration.jpg
ZionHeros_Medals.jpg
The design needed to scale well for a variety of assets including tshirts, posters, banner ads and web graphics. 
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ZionHeros_Collage.jpg
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